TikTok Ads Not Converting? Here’s What You Need to Know - HYROS (2024)

Though TikTok became popular for dance videos, it has evolved to involve every type of community. And with functionalities like in-app shopping and hashtag challenges, it is easier for brands to create content for their target audience. But despite your hard endeavors, there are possibilities of TikTok ads not converting. It is normal for you to ask why aren’t my TikTok ads converting.

Monitoring the performance of your TikTok campaigns is one of the most important ways to ensure that the ads accomplish their goals. From setting a target audience to optimizing the ads, there are various intricacies that you should consider.

Marketers opine that TikTok has the biggest probability of developing in 2023. Moreover, 53% of advertisers will grow their investments in the platform. However, the low conversion rate of TikTok can be a major problem for brands. TikTok is booming, with the demographics of its users under 35.

The fun narrative of this social platform has 885 million potential customers. Therefore, as a marketer, you should be clear about your campaign objective. Advertising on TikTok is nothing like Facebook or Google Ads. TikTok is different from Facebook and Google. Therefore, the way you optimize conversions should be different on this social platform.

The ad managers of Facebook Ads and Google Ads have a resemblance to TikTok. But TikTok has got its own set of rules. From advertisers to TikTok content creators, everyone should comply with these regulations. The TikTok app is pretty popular and has been downloaded more than 3 billion times.

If your campaigns on TikTok are not converting, you should zero in on the exact reasons. Here are some important things to know about campaigns on TikTok.

What are TikTok Ad Campaigns, and How Important are They?

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Are you thinking about using TikTok ads and integrating them with user-generated content? In September 2021, TikTok reached one billion active users. Undoubtedly, it is the best platform for brands to target their users and convert them into buyers.

From ad creation to targeting, TikTok ads offer a powerful platform to help businesses advertise to their customers. However, marketers have to optimize their bidding strategy to ensure that the TikTok

The budget allocation should be steady to optimize the popularity of your company on this social platform. TikTok offers a plethora of opportunities to companies irrespective of their size and domain. It comes with a wide variety of features with which organizations can streamline campaigns.

Like the Instagram ad manager, the tools of TikTok’s ad platform will automate the process of developing and streamlining your advertisem*nts. TikTok boasts the fourth-highest engagement rate for UGC campaigns. As an evolving social media platform, TikTok has five types of ads. The common types of TikTok ads are:

  • Brand takeover
  • TopView
  • In-Feed ads
  • Branded effects
  • Branded hashtag challenge

Each of these ads has pros and cons. That’s why it’s tough to know which format of ad is suitable for your brand. Optimized TikTok ads reach more than 17% of all users aged over 18.

The Top Reasons why you should Advertise on TikTok in 2023

Do you know that TikTok 2021 was able to edge out Google as the most visited website? Initially popular for dance videos, this social platform has opened up numerous opportunities for brands. With the built-in ad manager, marketers can easily track the campaign performance of their TikTok advertisem*nts. Here are some reasons why your brand should be advertising on TikTok in 2023.

Reach a Diverse Set of Audiences through TikTok Ads

A majority of the content creators on TikTok are Gen Z. Moreover, it is a common misconception that most of its users are between the ages of 18 and 25. Note that more than 40% of users fall in the age group of 16 and 24.And within the last one and a half years, the total number of TikTok users in the US has grown 6 times. Therefore, marketers are leveraging their creative assets like video ads and engaging TikTok advertising content to attract users.

Advertising on TikTok is Budget-Friendly

While advertising on TikTok, there is no need for you to allocate a large budget. Note that TikTok sustains unpolished video ads. Moreover, there is no need for you to procure expensive equipment to shoot ads. Your brand can get more eyeballs with creative TikTok ads. The best TikTok advertising campaigns offer marketers flexible budgets.

TikTok is Suitable for Influencer Marketing

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In TikTok, influencer marketing is the best way to streamline advertising campaigns. You can actively collaborate with the TikTok creators for influencer marketing. These creators will optimize the visibility of your brand.Note that the main notion of TikTok is to share the experiences in the raw. The TikTok advertising revenue is expected to rise to 26% in the Q1 of 2023. Therefore, leveraging TikTok influencer marketing is the best way to grab eyeballs.

TikTok Advertising Increases Your Company’s Exposure

Influencers aren’t the only ones who will drive growth for your company on TikTok. A major part of your TikTok advertising should focus on trends. TikTok for businesses should ensure their video ads go viral. Moreover, it is important to create video ads based on daily trends. Another great way to increase your company’s visibility is by going live.

You can Showcase Products in the Most Authentic Manner on TikTok

Audience segments are one of the best ways to strategize TikTok ads. TikTok is popular among audiences as it’s driven authentically. The best strategy to gain traction in TikTok is to leverage the ad conversion events. It is easier for your brand to show its client-centric nature in TikTok with streamlined ads.

Nowadays, most marketers are leveraging automated creative optimization to make the campaigns targeted. In video advertisem*nts, you can incorporate background music to appeal to Gen Z users.

Why aren’t my TikTok Ads Converting? Things you should Know

More than 50% of users in TikTok tend to purchase anything after watching TikTok live and in ads. So, if your TikTok ads are not converting, things aren’t good. Advertisers should carefully assess their user base and advertising campaign to diagnose the reasons behind the non-conversion of TikTok ads.

It is necessary to optimize your brand’s advertising campaign to get the best conversions. The campaign level to which the TikTok ad belongs is also integral to conversions. The campaign level decides the overall ROI of your TikTok ads.

So, why aren’t my TikTok ads converting? From the absence of short-form video content to a non-existent advertising strategy, there are numerous reasons why your ads are not converting. Here are some aspects of learning about the non-conversion of TikTok ads.

What should you Do When there are no Conversions?

More than 50% of customers research TikTok before buying any new product. In other words, it is steadily evolving as the go-to platform for Gen Z., and if you think that the absence of short-form video content is resulting in non-conversion, you are wrong.

Note that it can take up to at least ten days for an ad to convert to TikTok. No doubt, TikTok ads cater to a broad audience group. However, you have to be patient to get the desired conversions from the TikTok ads.

You can also streamline the feed ads to get the best conversions. The feed ads can directly cater to the requirements of the customers. You should also be aware of the dos and don’ts of fine-tuning the feed ads.

Indicators that the TikTok Ad is No Longer in the Learning Phase

Setting clear TikTok advertising goals is the best way to achieve success in TikTok. And in this ever-evolving social platform, you can make broad targeting a reality. But you should know when the ads are in their learning stage.

Here are some of the common indicators that your TikTok ad no longer belongs to the learning phase.

  • Getting a minimum of 50 conversions indicates that the ads have passed the learning phase.
  • You won’t have to do anything after the ads pass the learning phase.
  • The platform will deliver conversions stably.
  • If the ad fails to receive at least 20 conversions during the initial ten days, there’s a high chance of non-conversion.

Analyze the Bounce Rate of the Ads Properly

For e-commerce brands on TikTok, analyzing the Cost Per Acquisition is essential. However, marketers should also know about the bounce rate of TikTok ads. If the traffic from TikTok has a 10% higher bounce rate, you should analyze the Cost-Per-Click. The best way to counter the bounce rate is to leverage the Instant Page of TikTok.

Refrain from Adjusting the TikTok Ads when they are in the Learning Phase

TikTok has a potential ad reach of more than 940 million users. Therefore, every marketer should try their best to design creative TikTok ads. But it is usually recommended that you shouldn’t adjust the TikTok ads when they’re in the learning phase.

Adjusting the ads in their learning phase may impact the data accumulation adversely. If the Cost Per Acquisition (CPA) is below your expectation, you shouldn’t adjust ads till they get 20 conversions.

Leverage the Potential of TikTok Shopping

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What makes TikTok shopping so appealing is the ability for companies to include tags for their services and products within their videos. In order to make the most out of your brand’s potential on this platform, it’s vital to utilize TikTok shopping. A helpful hint towards getting started and maximizing this feature is to scope out what’s currently popular and then work that into your marketing strategy.

Using TikTok shopping during the learning phase of the ads should be avoided. Wait until you have received a minimum of 50 conversions before utilizing TikTok shopping for optimal results. It has been predicted that 40% of users will be using TikTok shopping by the year 2026.

The Best Strategies to Optimize your TikTok Ad Campaigns

Assessing the performance of your TikTok ad campaigns is one of the best ways to achieve branding goals. Here are some of the best strategies to fine-tune your TikTok ads.

Update the Goals of your Content based on Current Trending Content

Based on the current trending content, you should update the goals. TikTok offers the following options to set goals.

  • Display your ad to numerous users with current trending content based on reach
  • With the traffic option, you can redirect users to the landing page of your website
  • You can promote app installs
  • You should encourage the TikTok users to initiate actions like purchasing from the ads

However, the key here is to design compelling ad content for your audiences.

Develop Targeted Campaigns based on Data and Creativity

To be precise, there are various ways to harness creativity for TikTok ad optimization. But here are a few strategies that can be used by any in-house marketing team.

  • Focus on creating vertical content and use TikTok’s music library
  • Try to include people in the TikTok ads
  • You should use current trending content to make your ads convert

So, you now have answers to why aren’t my TikTok ads converting. In 2022, TikTok was the top app behind which customers spent money. Therefore, you should strategize properly to develop your brand on TikTok. There can be numerous reasons behind the non-conversion of TikTok ads. You can leverage optimization strategies to reach your conversion goals.

TikTok Ads Not Converting? Here’s What You Need to Know - HYROS (2024)
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