Africa’s Tourism Boom: Why It’s the Next Big Thing—And What’s Holding It Back
Africa is poised to become the world’s next travel hotspot, but here’s the part most people miss: its potential is still vastly underestimated. With a vibrant young population, improving infrastructure, and a treasure trove of authentic experiences, the continent is ripe for transformation. Yet, despite these strengths, it remains overlooked by many global investors. Hamza Farooqui, CEO and founder of Millat Group, is on a mission to change that. In a compelling conversation, he argues that Africa isn’t just a destination—it’s a frontier for sustainable, reciprocal tourism growth.
But here’s where it gets controversial: Farooqui believes the key to unlocking Africa’s potential lies in intentional investment, strategic Gulf partnerships, and a reimagined travel ecosystem where value flows in both directions. This isn’t just about boosting tourism numbers; it’s about creating a system that uplifts communities, preserves cultures, and drives economic development. Could this approach revolutionize global travel? Or is it too idealistic for an industry often driven by profit margins?
In the video, Farooqui dives into Africa’s untapped strengths, from its growing middle class to its unparalleled natural and cultural assets. He highlights how the continent’s youthful energy and rising connectivity are perfectly aligned with the global demand for meaningful, experience-driven travel. Yet, he stresses, this potential won’t materialize without deliberate action. Investment, aviation links, and tech-driven infrastructure are critical—but so is a shift in mindset. Farooqui calls for treating travel as a currency of change, capable of bridging divides and fostering mutual growth.
One of the most intriguing points he raises is the Gulf-Africa corridor. By leveraging the Gulf’s capital and ambition alongside Africa’s resources and youth, Farooqui envisions a powerful alliance that could reshape global travel flows. But this partnership isn’t without its challenges. How can both regions ensure equitable benefits? And what role does technology play in scaling these efforts?
As a representative of Africa on the World Travel & Tourism Council’s executive committee, Farooqui isn’t just advocating for the continent—he’s pushing for a global travel ecosystem that prioritizes reciprocity over exploitation. His vision for 2026 includes collaboration, data-driven growth, and a tourism industry that serves as a catalyst for broader social and economic progress.
Here’s the question we leave you with: Is Africa’s tourism future a matter of untapped potential or unaddressed challenges? Do you believe reciprocal travel ecosystems are the solution, or is there a better way forward? Share your thoughts in the comments—let’s spark a conversation that could shape the future of travel.
This thought-provoking content was created in collaboration with Millat Group (https://millatglobal.com/) and Skift’s branded content studio, SkiftX (http://skiftx.com/).
